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2019 vs 2020 Metric Comparison

How is everyone doing? This has been a crazy year, whether or not your industry was "COVID Friendly" or not. But the one thing that everyone valued, was home. Needless to say it was a strange time to be a realtor, renter, or involved in a Real Estate transaction. For us, this was just a cycle. Real Estate like life has cycles, it is how you adapt to said cycles that defines your ability to be successful in this industry. I do love some of the success stories that have come out this year, here is one of ours:  There are a couple of metrics I would like to first go over: 
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Let me introduce to you...ADU and JADU!

You know how California is, it is so amazing we have more people than housing. And instead of building up, which is starting to happen more, we think of a way to make existing square footage and street house more people. In January of 2020, ADU (Additional Dwelling Unit) and JADU (Junior Additional Dwelling Unit) became more mandated and allowed by the government for the cities to figure out. What does this mean and what does this look like? Let's break this down one by one: Additional Dwelling Unit - Detached The simplest way to separate them is Detached versus Attached. For this example, we will use a decent sized lot with a house in front and a small back house in the back. The back house would be the ADU. If you were leasing both homes out, you would receive two rents as the owner. Junior Additional Dwelling Unit - Attached A JADU is usually smaller than an ADU and attached to the home in question. For this example, imagine you have a 3 bedroom 2 bath home with a large

To Not Protecting The Source...Of Leads

Every real estate "expert" that wants to sell you their secrets always end up talking about the same thing...Leads. I am not saying I am an expert, I work to be good at what I do, but people hardly take the time to talk to old veterans in the business that had and have a good business, they know something about leads. The Results Real Estate Group is a team, husband and wife, started by the would be husband. I, the wife, came in and took over everything Marketing in the company, which is a lot given we do real estate. Since I have come on the team, I started tracking sources of leads in 2017/2018. Recently, I had to ask myself-after Facebook removed a metric I loved using in Leasing Snapshots-if I should use Facebook in our marketing plan? The only way to know is to look at the numbers and data. To have an idea of whether or not Facebook should be in our future game plans, you have to have a reference something else comparatively. Last, from January to December, Zillow w

How's the COVID Real Estate Market?

We recently talked about "Breaking The Rental Log Jam", where we went into an overall glimpse of how the market was fighting back during "COVID-19" or "Fragile" Market. You can read that blog here, but as we have closed all leases currently in our pipeline-I wanted to take a moment to go in depth about each type of unit and how it did in said market. Rental A is a 3 Story Townhome in Yorba Linda. It became available just before the shut down started, and you can see how the shock to not only the market, but the world in general, reflects itself in our numbers. Funny enough, we have leased this out before and did not get as much inquiries as we did this time around leasing it. So the needed numbers were there, but fear is a powerful disabler. After week 5 during COVID-19, it went to a lovely group with plenty of "really interested" people ready to submit an application if it fell through. This unit is the front unit in a recently purchased

27 Cats to a Million Dollar Complex - Invest in Value

Today I wanted to offer a play-by-play on just one of our investment clients: 2013: Purchased a 3 bed condo in South Coast Metro for $128,000. There were 27 cats that lived in this property, all without litter boxes, the smell from the nitrogen in the urine permeated everything, along the top of all the walls had 8 inches of mold, floors were all warped. Funny thing was, they had a $2,000 Viking stainless steel range stove, nearly brand new. 2013: Spend $23,000 to fix it up, including new everything. Little to no repair work for 7 years afterwards because we did it right to begin with. Instant equity as price was $175,000. 2013: Rented for $1,700 2014: Rent increase to $1,750 2015: Rent increase to $1,800 2016: Rent increase to $1,850 2017: Rent increase to $1,950 2018: New tenant, rented for $2,000 2019: New tenant, rent for $2,300 2020: SOLD during the Coronavirus for $360,000, under contract with the proceeds for most of the downpayment for a $1.367M 4plex purchase in

Things are getting expensive

Things are getting expensive. I was thinking, I just paid $9,000 for 1 set of kitchen cabinets/counters and one bathroom set of cabinets and counters. This would have cost me closer to $6,000 just 4 years ago, less than $4,000 10 years ago. There are three possible reasons for this: 1. US Dollar is worth less 2. Trade War/Tariffs are making manufactured imports more expensive 3. Labor is more expensive I wonder how this will extrapolate out. In theory, when times are tough the US dollar goes up, it and gold are the "last man standing" in a downturn, anything denominated in dollars will do better. Source: Bullionstar.com Essentially, non-US friendly countries have been moving their reserves of gold up recently. Personally, I believe it is possible that we are seeing a country such as China making a move against the US dollar for world reserve currency status. This is based on the fact that the 1944 Bretton Woods Agreement which established th

Real Estate Investments: Invest Up

I want to speak briefly to the masses today. Normally our audience is the Buyer and Seller, and yet it is easy enough for anyone to become both. It could even happen that you are a Buyer, Seller, and Investor at the same time! How can this be? Me, a normal person can be a Investor? Yes. Even more than that, as soon as you start your journey you start doing something greater than yourself, building generational wealth. Let's start at the very beginning, a very good place to start. This beginning looks like a house purchase. That would be because it is a house purchase. Assuming you are buying this house to rent out, you are now a Landlord and Investor. The first house is going to be the scariest, it gets easier from there. Let's assume you have rented out the house for a couple of years and you are looking to upgrade from a Single Family Residence to a Duplex. You would sell your Single Family Residence and 1031 the proceeds of the sale into the purchase of the duplex. Yo