How is everyone doing? This has been a crazy year, whether or not your industry was "COVID Friendly" or not. But the one thing that everyone valued, was home. Needless to say it was a strange time to be a realtor, renter, or involved in a Real Estate transaction. For us, this was just a cycle. Real Estate like life has cycles, it is how you adapt to said cycles that defines your ability to be successful in this industry. I do love some of the success stories that have come out this year, here is one of ours:  There are a couple of metrics I would like to first go over: 

Every real estate "expert" that wants to sell you their secrets always end up talking about the same thing...Leads. I am not saying I am an expert, I work to be good at what I do, but people hardly take the time to talk to old veterans in the business that had and have a good business, they know something about leads. The Results Real Estate Group is a team, husband and wife, started by the would be husband. I, the wife, came in and took over everything Marketing in the company, which is a lot given we do real estate. Since I have come on the team, I started tracking sources of leads in 2017/2018. Recently, I had to ask myself-after Facebook removed a metric I loved using in Leasing Snapshots-if I should use Facebook in our marketing plan? The only way to know is to look at the numbers and data. To have an idea of whether or not Facebook should be in our future game plans, you have to have a reference something else comparatively. Last, from January to December, Zillow w...